Без рубрики

What Is the Proper Format for Geo-Targeting a Location in a Feed

Geographic ad customizers are easy to set up and maintain. The first step, regardless of the path you take to personalize your ads, is to decide what you want to include in the ad text for the placements you`re targeting. What if you want to use Geo Ad Customizers in an ad type that is not RSA? 7) Once you`ve set up your feed, you need to create the ads to dynamically edit them based on your feed attributes.   a) As you did when you inserted your position in an RSA, write your ads as usual, but reserve some of them for the dynamic line. I like to add the dynamic text in header 1, 2, or 3 to make it as visible as possible to the searcher, but every part of the ad text works.   b) To reference your location feed, use the following format.     i. {=Geo.Shipping} ii. In the screenshot below, “List of cities” refers to the name of the feed (not the name of the file) and “Shipping” calls the column with the copy you want to include in your ads. Have you ever wondered what it would be like if you could customize your ad text to match the location of each search, without separate campaigns for each city or state? You`re in luck. It turns out that there are two underutilized Google Ads features that allow you to do this. The features are called Geo Ad Customizers and allow you to create custom ad text for the region where your ads are running, which can increase CTR and ad engagement. Explanation: “Los Angeles, California, USA” is the correct format to geographically target a location in a feed.

The second important thing to think about is what happens if Google is not able to return the searcher`s location, or if the returned location sends the title`s character limit of 30 characters? You need to enter the default text, which will be displayed as a collective term in case the location is not inserted (wheezing!). The default text is entered in braces after the position you define. After you download and approve the ads, you can use the ad preview tool to test your ads and troubleshoot issues when you target your own location. Google`s easiest and newest way to dynamically insert placements into ad text is only available for Responsive Search Ads [RSA]. First, create a new RSA file, click the header where you want to insert the location stream, and type a brace (“{“). From there, a drop-down menu will appear with options to choose from. Click Insert Location. Geo-ad customizers allow you to leverage geographic data by dynamically changing the ad text based on the searcher`s location.

For example, if you have a free shipping offer for your products and someone in New Orleans is looking for that product, your ad text will be dynamically updated to read “Free shipping in New Orleans.” In the screenshot below, I titled this column “Shipping (Text)”. You must set “(Text)” after the column name. I also suggest choosing a one-word name for this column to make it easier to personalize the ad. This is your business data feed for upload to Google Ads. Once you`ve decided what you want your ad text to show to the searcher, follow the remaining instructions below for two simple ways to dynamically insert placements into your ad text. Geo-ad customizers allow you to speak directly to consumers and view your special offers in their specific locations. Using them can be an easy way to increase researcher engagement and generate more sales. For more ppc strategy tips, read our blog or contact our team. 5) Name the feed something simple like “Geo” or, if you`re targeting a specific state, “Colorado” (or for which other state you created the feed). However, there are two important things to keep in mind before you post your ad. Be sure to read your title from the researcher`s perspective.

Does that make sense? If it`s an ad for free shipping of running shoes, you don`t want the title to be “New Orleans” or “Free Shipping in New Orleans” just as a location. Make sure your ad reads outside of the parentheses for Geo Ad Customizer, as in the following example. . The correct answer is: Los Angeles, California, USA Again, that`s it! You can go here and start monitoring performance. From there, you can select the city, state, or country to display in the header. It`s as simple as that! 3) When you`re done, go to the shared library and then business data You can also insert multiple columns here if you want the ad text to switch between ad groups. “Amazing! It looks super cool! How do you do that? You (probably) Paid Search Audit Checklist – 11 Steps to Develop an Account 6) Download and preview it to make sure there are no errors. Now, if all else fails, your headline is “Free Shipping in Your City” and still creates a seemingly personalized ad experience for the searcher, which improves the likelihood that they`ll click on your ad. You are now ready to post! Learn more here: support.google.com/richmedia/answer/3401041 If you`re providing a localized service, geographic ad personalization options can help you speak directly to your users. Image via Pixabay. If you want to locate your ads outside of responsive ads on the Search Network with a developed text ad, you need to: 1) get a list of the cities you want to target in the text of your ad.

The ad above would read “Free Shipping in New Orleans.” 4) Click the +Data drop-down menu and select Ad Personalization Data. 2) In an Excel spreadsheet, place your custom ad text in a column before or after the Target Location column. .